Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer.
In this episode of the Growing For Market podcast Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com.