This 2016 webinar recording examines some of the major drivers in food purchase decisions, and then consider specific strategies for positioning your products in a rapidly changing marketplace.
This webinar presented by UVM Extension Community & Economic Development Specialist Mary Peabody was the first of a three-session, monthly series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series also includes “Pricing Your Products,” which guides participants through key considerations in direct market pricing, and “Targeting Your Market Dollar,” to help get the most from marketing investments.