Coaching Women Farmers and Ranchers

Woman to woman networks are powerful strategies for beginning farm and ranch women to learn how to build businesses that fit their needs and lifestyles. One of the reasons that networks are so powerful is that they employ more coaching techniques than education techniques. This recording from the 2019 Women in Ag Programs for 21st Century Farms and Ranches Virtual Conference explore several models that employ coaching strategies in different ways to attain business goals, learn skills, and take some calculated risks. Our panelists will share their experience in developing programs and curricula designed to meet women farmers and ranchers where they are and create dynamic learning networks to carry them forward. 

Presenters:  Maud Powell, Oregon State University Small Farms Program; Jean Eells, PhD, E Resources Group, LLC and Lisa Kivirist, Senior Fellow, Endowed Chair in Agricultural Systems, University of Minnesota, author of Soil Sisters:  A Toolkit for Women Farmers, co-owner of Inn Serendipity Bed & Breakfast in Monroe, WI

What do Northern New England Farmers Need to Adapt to Climate Change?

This 4-page, 2019 brief summarizes a study of how Northern New England farmers are impacted by climate change, specific tools and resources they need to adapt, and the barriers they encounter. It provides insights into ways advisors can better assist farmers with climate change adaptation, and the different perspectives researchers/advisors and farmers bring to the topic. The research, a collaborative effort of the University of Vermont and University of Maine, is ongoing. 

The Art of Negotiation-Educators’ Toolkit

Helping farmers get what they need

Negotiation is an essential business strategy –whether farm women are negotiating a sales contract, an employment opportunity or want to clarify who is cooking dinner—negotiation is part of every agricultural business owner’s toolkit. But women frequently feel unprepared and unskilled in this form of communication. Following are materials for educators interested in exploring the development of negotiation skills with women farmers and ranchers. Below you will find workshop materials, a recording of a training webinar, and a supplemental worksheet for participants.

In this training we explore what negotiation really is (and what it is not), how to prepare for, and execute, a successful negotiation, and how to preserve a relationship when the deal falls apart. This interactive workshop is designed to address negotiation from the perspective of women farmers and ranchers, and encourages participants to explore why they may be reluctant to ask for what they need and why walking away from an opportunity can be so unsettling.

Watch the “Art of Negotiation” Webinar Recording (2018)

For more information on the workshop or to explore other training opportunities contact Mary Peabody.