Technology can be overwhelming at times but it also offers us new ways to expand our outreach to beginning farm and ranch women. New tools also allow us to reach a broader audience, build better collaborations and work more efficiently. This presentation from the 2019 Women in Ag Programs for 21st Century Farms and Ranches Virtual Conference, provides information about several models of education, technical assistance and coaching that are being employed successfully with women farmers and ranchers.
Presenters: Margaret Viebrock, Washington State University Extension will provide an overview of an annual conference that covers 5 states, 36 counties, one day. What works, what has evolved over time, and what to consider if you’d like to try a similar model. Shannon Dill and Jennifer Rhodes,University of Maryland Extension will share their experience in developing a webinar series and a social media campaign to strengthen a network of women farmers in the mid-Atlantic region.
Negotiation is an essential business strategy –whether farm women are negotiating a sales contract, an employment opportunity or want to clarify who is cooking dinner—negotiation is part of every agricultural business owner’s toolkit. But women frequently feel unprepared and unskilled in this form of communication. Following are materials for educators interested in exploring the development of negotiation skills with women farmers and ranchers. Below you will find workshop materials, a recording of a training webinar, and a supplemental worksheet for participants.
In this training we explore what negotiation really is (and what it is not), how to prepare for, and execute, a successful negotiation, and how to preserve a relationship when the deal falls apart. This interactive workshop is designed to address negotiation from the perspective of women farmers and ranchers, and encourages participants to explore why they may be reluctant to ask for what they need and why walking away from an opportunity can be so unsettling.
This presentation and companion The Art of Negotiation Worksheet presents information, strategies and practice opportunities to help women farm owners and managers build their negotiation skill set. These resources also address some key knowledge, skill and confidence challenges female farmers may encounter in a variety of negotiation settings.